Wednesday, 13 February 2013

The Four 'i's' in modern day storytelling

I stumbled across another interesting article on Fastcompany blog which talks about the future of storytelling via a study by research consultancy Latitude which "looks to uncover trends and audience attitudes about content".
The results of the study zero in on "four I's" that apparently continue to shape storytelling:
Immersion: Delving deeper into the story through supplementary context and sensory experiences.
Interactivity: Allowing consumers to become part of the narrative and possibly influence its outcome.
Integration: Having a seamless connection among all platforms being used and going beyond just replicating content on different devices.
Impact: Inspiring consumers to take action of some kind, e.g. purchase a product, sign up for a service, support a cause, etc.

Sunday, 3 February 2013

Interactive Storytelling vs traditional Storytelling

Can the story become too stretched?
Due to the results of our previous poll, we thought perhaps the reason people aren't entirely keen on interactive methods is because the story cannot simply stay linear with a definitive beginning and end. Maybe people prefer the traditional storybook as in most cases, they will able to reach an ending which will bring a sense of shock or relief.. or maybe they simply enjoy flicking through the pages or the classic 'new book smell'. For those who enjoy participating in an interactive experience, perhaps people crave the gaming aspect of an interactive experience where they become a part of the story and have control over circumstances.
As a whole, when we experience a narrative in the present day it doesn't simply follow a path of events which are based around a journey-like structure. Joseph Campbell's 'Monomyth' (Hero's Journey) describes a basic pattern which reflects many narratves around the world where he argues that a character will follow a set of steps within a story.
Is this also relevant for today's interactive experiences? I would say no, as when we go to the cinema to see a film or take part in an interactive experience we are not solely being subjected to a set of predicted circumstances or paths. Instead, the ever-evolving nature of technology and the media world has made for new themes and ways of experiences stories so the ambiguity and unpredictable nature of narratives works to the advantage of the creators which lend their success to this.

Friday, 1 February 2013

FastCompany magazine: Having Friends Could Save Your Life?

I came across this interesting article on FastCompany website about how a lack of human contact via social networking may be connected to health risks. I also thought it was worthy for sharing as most write ups surrounding social networking sites are written negatively and for the purpose on condemning the use of sites like Facebook, Twitter etc.
"People with stronger social relationships had a 50% increased likelihood of survival than those with weaker social relationships,"
Here is the link to the site: http://www.fastcoexist.com/1681420/having-friends-could-save-your-life?utm_source=twitter