The Brief

So we have been given our question for the brief which comes in the form of the Digital Fiction Factory, represented by Ian Wareing:

"The Internet, social media and other open systems have allowed for user generated content (UGC), crowd-sourcing and other forms of audience participation to prevail in digital media. But how do we translate these features into storytelling experiences, without treading on the toes of the author?"

Since given the question we have been carrying out various research in order to determine an answer for this question. Interactive storytelling is something in which our current technologic climate has allowed to flourish alongside the media industry. We are all familiar with interactive experiences like the 'Million Pound Drop' where such shows rely on audience participation as central to their success.

Another massive part of our daily lives is spent online on social networking sites such as Twitter on Facebook which have brought about a revolutionary change in the way we communicate and interact. With the aid of laptops, mobile devices and tablets we are now able to experience a story in a whole new way from the traditional storybook method. The popular Channel 4 drama 'Hollyoaks' experimented with this type of interactive experience in their online experiment titled 'The Morning After' in which characters from the show were brought to life via social networking site 'Bebo'. Projects like such help to provide a richer story experience for an audience who would otherwise not be able to engage with the characters, and also contributes to the success of the show as a whole; creating more participation results in a greater amount of publicity. See below