QR Codes

I understand QR codes as an effective way of engaging the public and bringing media together to promote/inform/entertain in a more dynamic way however, if being truely honest, I didn't enjoy making our own codes. We came up with the idea of using the codes to create a leaflet shaped 'booklet' which gave the impression of telling a story about someone who was going through depression (through using QR voice, YouTube videos etc.) then the twist at the end takes the user to a YouTube video of a dog explaining his sadness which could perhaps give the viewer some relief as it changes the narrative... or does it?

Although I understand this exercise was an opportunity to explore the 'production' process involved in the creation QR codes and although the final outcome worked to an extent, I feel that my indifference towards the task comes from my passion in creating more aesthetic pieces of media rather than creating a story on different media/platforms which to me makes a narrative seen quite 'jumbled up'. But each to their own!

HOWEVER, speaking of aesthetics.. I did come across this website which is a creative agency that designs codes which "reach beyond the simple black squares" and "explore a range of creative designs with different colours, shapes and mediums, none of which interfere with the basic functionality of the codes."

 
http://jess3.com/qr-code-art/